The platform is rolling out a updated setting that permits them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This move comes as the company announced that it presently contains in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a widespread rollout. This development comes amid a rise in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A large amount of this material is classified as mass-produced AI material, a term for substandard, factory-style content that is typically illogical or surreal.
“We know from our community that many people like content made with AI tools, from digital art to educational videos, and we intend to give people the option to increase or decrease of that, based on their own likes,” stated a platform representative.
Scale of AI Content
TikTok shared that there are now over a billion videos on its app tagged as AI-generated. In total, more than 100 m media items are uploaded to the service daily, making clips made by AI a limited percentage of its total content library.
Customizing Your Feed
Members will be able to decrease or raise the level of AI content they see by accessing the “manage topic” feature in the platform and selecting AI-made media. Further subjects that currently be controlled under the setting include news, fashion, beauty, and movement.
Platform Guidelines
The platform’s guidelines oblige users to tag convincing AI-generated content, and it bans malicious AI impersonations of public figures or crisis events. Any believable artificial content that is without a tag can be removed under its community policies.
Furthermore, the app will now apply an artificially created tag to content made using its proprietary AI systems, or identified by an industry-wide initiative for spotting AI-generated material. This action is designed to help prevent users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is furthermore introducing a $2m AI literacy fund for specialists and organizations to produce learning resources about responsible artificial intelligence. This project will benefit educational bodies dedicated to educating coding and technology.
Platform Protection
The video-sharing app has justified its content review process, amid controversy over proposals to lay off numerous review team members in the UK. It is set to reduce hundreds of positions in its trust and safety department in London, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it is viewed by staff. The platform reported a notable drop in shocking and graphic content handled by safety staff over the previous year due to reliance on its AI tools.
We believe it is crucial to integrate staff and AI to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to limit contact with harmful content as rapidly, which is where a lot of the machine support is proving valuable work at speed.”
